Despite the increasing proliferation of insurance industries in the country, it is very sad to know that majority of Ghanaians have still not ventured into it. Currently there are close to fifty insurance industries in the country.
The question one may perhaps want to ask is why this phenomena? Is it because the much needed awareness is lacked or there are not enough educative and informative programs to enlighten people on issues relating to insurance?
Most people are easily thrown into confusion and despair especially when battled with the unanticipated life occurrences like fire outbreaks, floods, robbery, fluctuations of prices and extreme decline in profit margin.
These unanticipated life tremors are capable of rendering one incapacitated and even totally crushing one’s world into pieces especially when there are no insurance covers or investment plans to salvage the loss and harm caused.
I believe that it is about high time insurance operators in the country embarked on regular and more effective awareness creation programs to make people know the need to venture into insurance.
More so I believe insurance industries must not only limit their operations to the capital and urban centers where they can secure lucrative deals. They must extend their wings to the rural and deprived areas and also design suitable products and services to suit the economic stand of people living in these areas.
The fight of poverty in the country cannot be successful when majority of the citizenry do not have worthful plans to cater for life unexpectances.
It should be noted that the best future one can ever have lies on a good preparation today.
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